Exploring Supreme x The North Face Mountain Jacket

Exploring Supreme x The North Face Mountain Jacket

In the fall of 2017, Supreme unveiled its highly sought-after collaboration with The North Face shortly after Thanksgiving. This collaboration featured a striking design with an all-over print of a vibrant blue mountain on a jacket. Over time, this jacket has achieved grail status within the streetwear community, commanding a significant price premium. On average, its resale price has soared to three times its original retail value. The Supreme x The North Face Mountain Baltoro Jacket made its debut on November 30th, 2017, with an initial retail price of $498 USD/£468.

Supreme Origins: Back in April 1994, a British entrepreneur named James Jebbia kicked off Supreme in downtown Manhattan, New York City. It all began with a store that blended skateboarding, hip-hop, punk, and art – a unique mix that resonated big time with the youth of that era.

The brand’s iconic red box logo with “Supreme” written in bold white Futura Heavy Oblique font became the symbol of urban cool. Supreme’s initial lineup included skateboards, clothing, and accessories, all crafted with insane attention to detail and quality.

Early Influence and Collabs (2000s): Fast forward to the early 2000s, Supreme started flexing its muscles with some seriously influential collabs. We’re talking about legendary names like Nike, Vans, Comme des Garçons, The North Face, and more. These partnerships not only dropped jaw-dropping limited-edition pieces but also catapulted Supreme into the cultural stratosphere.

Legal Showdowns and Growth (2010s): As Supreme’s rep skyrocketed, so did the number of knockoffs. Legal battles ensued, with Supreme fiercely defending its turf. They even expanded to major cities worldwide – London, Tokyo, Paris – you name it!

Hype Culture and Limited Drops (2010s-2020s): Supreme played the hype game like no other. They introduced the “limited drop” concept, releasing products in tiny quantities. It created a frenzy. Fans and collectors eagerly awaited “drop days” both online and in-store, feeling the rush of exclusivity.

With collabs featuring artists like Damien Hirst and Jeff Koons, Supreme became a cultural icon. In 2017, the Carlyle Group invested big bucks, valuing Supreme at over a billion dollars.

Acquisition and Today (2020s): In 2020, VF Corporation, the giant behind brands like Vans and The North Face, snagged Supreme for a cool $2.1 billion. But don’t worry, Supreme still rocks its unique style and continues to drop hot collections, partnering with artists, musicians, and designers.

Supreme is more than just clothing; it’s a lifestyle. We’re not just sellers; we’re collectors who live and breathe Supreme. Check out our curated collection, handpicked for discerning dudes like you. Join us in celebrating the world of Supreme and elevate your style with our carefully