Virgil Abloh : The Ten Collection
Virgil Abloh : The Ten Collection
The Ten collection is a collaboration between designer and creative director Virgil Abloh and sportswear brand Nike. The collection was first unveiled in 2017 and featured 10 reinterpreted iconic Nike shoes, including the Air Jordan 1, Air Presto, and Air Max 90. The collection was a huge success and was highly sought after by sneaker enthusiasts and fashion fans alike.
The Ten collection was a significant moment in the fashion industry and marked the first time that a luxury designer had collaborated with a sportswear brand in such a comprehensive way. Abloh, who is known for his work with luxury fashion brands such as Louis Vuitton and Off-White, brought his signature aesthetic to the collection, which combined elements of streetwear and high fashion. The shoes were designed to be worn and loved, with the use of distressed materials and a color palette that was heavily influenced by the original shoes.
The Air Jordan 1, which was the first shoe in the collection, was one of the most highly anticipated releases. The shoe featured a mix of leather and suede, and was finished with Abloh’s signature “Off-White” branding. The Air Presto, which was the second shoe in the collection, featured a deconstructed design and was finished with Abloh’s “Ghosting” concept, which is intended to reflect the way that we consume and discard things in the modern world. The Air Max 90, which was the third shoe in the collection, featured a mix of suede and mesh and was finished with Abloh’s “Shoelaces” concept, which was intended to reflect the way that we customize and personalize our possessions.
The collection also included other iconic shoes like the Air Vapormax, Blazer Mid, Zoom Fly, Air Force 1, React Hyperdunk, Air Max 97, Chuck Taylor and Converse. Each shoe was designed to have its own unique concept and story, which Abloh described as “10 chapters” of his design journey with Nike. The collection was a nod to the past, present and future of sneaker culture, and was designed to be a celebration of the relationship between fashion and sportswear.
The Ten collection was not only highly sought after for its design, but also for its limited availability. The collection was released in small quantities, and the shoes were only available at select retailers, which added to the exclusivity and hype around the collection. In addition, the collection was also notable for its high Fashion.
The Ten collection featured 10 reinterpreted iconic Nike shoes, including:
- Air Jordan 1
- Air Presto
- Air Max 90
- Air Vapormax
- Blazer Mid
- Zoom Fly
- Air Force 1
- React Hyperdunk
- Air Max 97
- Converse Chuck Taylor All Star Each shoe was given a new design aesthetic, with a focus on deconstruction, transparency, and a color palette inspired by the original shoe.
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